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Press Releases

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Press releases are the language of media. You send a good one, they respond with coverage—it’s a simple system that works well for all parties.


The standardization of press releases makes it very convenient for media to quickly understand what’s happening, and hopefully they take the burden off the sender to be wildly creative.

THE BASICS

  • Press releases are usually one page long and include key information, a quote or two from key players, and contact information for how media can follow up for a story
  • Sometimes press releases are printed or read on air as is, but with many news outlets the release is just a resource as they work to put together a separate piece on the topic
  • Don’t overthink a press release. These are rarely beautiful and instead are a utilitarian tool. The information is the most important element
  • Once you have sent the release, it’s very helpful to follow it up with phone calls to the media outlets you really want to cover the story. A list of local media contacts can be found in the appendix of this handbook

WHAT TO INCLUDE

  • Start with a bold headline that summarizes your press release in a catchy way.
  • Put the date on the release that you would like the information to go live. Often releases are sent on the day you hope coverage to begin
  • Include your neighborhood association's name, plus the address, phone number and email of the contact person
  • Draft quotes from one or more key sources, but be sure to have them read and approve their quotes.
  • If you are publicizing an event, be sure to include time, date and place of the event

LOCAL MEDIA IN BEND

Newspapers

BUSINESS ADDRESS CONTACT WEBSITE
The Bulletin PO Box 6020
Bend, OR 97708
(541) 382-1811
news@bendbulletin.com
bendbulletin.com
The Source PO Box 631
Bend, OR 97709
(541) 383-0800
editor@bendsource.com
bendsource.com
Cascade Business News 404 NE Norton Ave
Bend, OR 97701
(541) 388-5665
cbn@cascadesbusnews.com
cascadebusnews.com

Radio

BUSINESS ADDRESS CONTACT WEBSITE
Bend Radio Group
92.9, 940 AM, KSJJ, Mix 100.7, Power 94
345 SW Cyber Dr #101
Bend, OR 97702
(541) 388-3300
rl@bendradiogroup.com
bendradiogroup.com
Combined Communications
98.3 The Twins, 99.7 The Bull, 101.7, 107.7 The Beat, 1110 KBND
63088 NE 18th St #200
Bend, OR 97701
(541) 382-5263
news@kbnd.com
combinedcommunications.com
Horizon Broadcasting
95.7, 104.1 The Peak, 105.7 KQAK, 1340 AM
854 NE 4th St
Bend, OR 97701
(541) 383-3825
news@horizonbroadcastinggroup.com
mycentraloregon.com
KPOV, 88.9 501 NW Bond St
Bend, OR 97703
(541) 322-0863
info@kpov.org
kpov.org

Television

BUSINESS ADDRESS CONTACT WEBSITE
KTVX-21 PO Box 149
Bend, OR 97701
(541) 383-2121
stories@ktvz.com
ktvz.com
Central Oregon Daily/Zolo Media 63090 Sherman Rd
Bend, OR 97703
(541) 749-5151
info@zolomedia.com
zolomedia.com
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