It’s helpful to survey your members, even on an annual basis to learn of their experiences and opinions and to help prioritize projects in the neighborhood.
Surveys are also great ways to show changes in data. For instance, by asking a set of the same questions each year as part of a survey, you can begin to monitor whether some things in the neighborhood are getting better or worse, or changes in the demographics of your members.
- Like event registration, surveys can come part and parcel with a larger management tool such as Constant Contact.
- But other sites can be free or cheaper and offer a better interface for creating and analyzing surveys.
- A very commonly used survey manager is SurveyMonkey. It offers free surveys for up to 10 questions—even really complicated ones—and a variety of other payment options
- Be careful when designing your questions to ensure they aren’t leading people to give the answer you were looking for.
- There are many ways to accidentally misinterpret data, weight an answer wrongly, or construct a question in a confusing way. Always get multiple eyes on both survey design and analysis to be sure you’re getting good data
WHAT TO INCLUDE
- Questions about the most important topics in the neighborhood, which are often around land-use or housing, transportation, crime, etc.
- Questions about prioritizing time and other resources
- Give plenty of space for people to comment freely
- A “what didn’t we ask” question.
- A place for folks to say whether they are interested in volunteering
- Demographic data questions